HBD- portfolio Essay Example | Topics and Well Written Essays - 3000 words

HBD- portfolio - Essay Example This group deals in individual lifestyle hotels and provides a friendly environment to all its guests. The guests at Swire Hotel Group are served with spontaneity and freedom reflected through personalities of all hotel staff. This Group as their unique hotels located across United Kingdom, China and Hong Kong. The House Collective comprises a range of individual hotels located across Asia. East brand has its magnificent business hotels located in Hong Kong, Miami and Beijing. Chapter Hotels part of Swire Group are located in heart of British cities. They are mainly found in Exeter and Cheltenham. There are two other hotels of this Group located in Brighton and Bristol. Swire Hotel Group mainly focuses on upper income class segment. There are two categories of individuals who are mainly targeted. One belongs to business class and the other represents tourist visiting a place from around the globe. Hotel’s architecture is designed by taking into consideration taste and preferences of mentioned customer segments. Swire hotels can be stated as a profitable division of Swire Properties. Swire Properties is a wholly owned subsidiary of a blue chip company known as Swire Pacific. This Group comprises of three major luxury hotel brands such as The House Collective, Chapter Hotels and EAST. Swire Hotels was launched in 2008 and it encompasses urban hotels in United Kingdom, Mainland China and Hong Kong. The launch of Swire Hotels Group has provided wide range of choices for its entire customer segment. Synergy of investment and mixed-used developments has strengthened the market position of the firm. This Group mainly deals in luxury hotel and targets upper income class segment. The hospitality industry can be stated as an intensely competitive segment and this factor has enabled the Group not to restrict in one particular location. UK market possesses high purchasing power and this can prove to be a positive factor for growth or

Types of Market Research to Undertake Essay Example | Topics and Well Written Essays - 1250 words

Types of Market Research to Undertake - Essay Example The macro-environment involves interactions with technological, socio-cultural, political and economic factors that emanate from without the company’s setting. For instance, since the market for ice ball moulds faces competition from other companies, the following types of research are suggested to be carried out (Loudon et al, 2006, p8). Research will be carried out to determine the level of market penetration by the company and the likelihood of reaching the most remote prospective customer. By facilitating research for market penetration by the company and its competitors, the company will be ensuring that the current market share is maintained and stretched if possible. Research recommendations would give such policies as competitive pricing as well as an aggressive sales promotion for the Soccer Ball Football Ice Mold. The company will ensure that the market dominance is secured by meeting customers’ demand and preferences. Increase in customer orders will be targe ted for research to come with solutions some of which could include loyalty scheme introduction. The existing logistics and distribution networks can be assessed to provide alternative distribution techniques to enhance market development. Product development will be analyzed to determine if the name Soccer Ball Football Ice Mold is enough competitive as a brand name. Market diversification is also another channel to unravel market potential strategies. Research recommendations would give such policies as competitive pricing.