Cheshire Neighbours Credit Union Case Study Example | Topics and Well Written Essays - 3500 words

Cheshire Neighbours Credit Union - Case Study ExampleThe choose made three important findings. Firstly, Cheshire credit conjugation unlike other financial institutions has but members and not customers. This has become part of the companys culture. To the company the institutions exist to add for the needs of all the members.Secondly, we find out that the activities of the credit union argon affected by all the environmental factors listed on the framework. Through the credit union principles of nest egg and loans, the company has been able to break through local market saturation, gain market potentials, and make financial gains. In addition, its continuous emphasis of savings and loans has created awareness for consumers existing problem. Through this, new line of products is developed and with it effective marketing strategy the products are pushed to the customers through integrated marketing. Thus, through new products customers are pushed into recognising an existing proble m.Todays business environment has increasingly become more turbulent, chaotic and challenging. To survive in this environment, it is vital that a firm can do something dampen than its competitors ( Wonglimpiyarat 20041). ... Globalisation has not only altered the natu and the intensity of competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to reconcile for it (Hagan 19961). Kanter (199571) on his work of Mastering Change argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. concord to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organisations ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 199571). In busine ss, environmental analysis is an appreciation of an organisations activities vis--vis its environment (Lin& downwind 2006). Such analysis has become imperatively necessary in the light of increase competition as present, subsequent operations and strategies direction will be dependent on the result (Lin& Lee 2006). According to wikipedia, it is a process by which a business gathers information from the environment to achieve a sustainable competitive advantage. In analysing the environment, the tool kits frequently used includeThe PESTLE FrameworkSWOT AnalysisPorters five forcesCompetitors analysisCore competenceThis story uses some of the above framework to gather information about Cheshire Neighbours Credit Union. The first part of the paper provides an overview about Cheshire credit union, while part 2 of the paper uses the PESTLE framework and Porters five forces framework to see how